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RTX. It's On. Impressive Ray Tracing and Artificial Intelligence.
Play today's best games like never before, with the visual fidelity of real-time ray tracing and the advanced performance of DLSS technology supported by Artificial Intelligence. RTX. It's On.

DLSS Artificial Intelligence Acceleration.
Utilizing GeForce RTX's dedicated AI processing Tensor Cores, NVIDIA DLSS is a breakthrough AI rendering technology that boosts frame rates by 1.5x or more with rigorous image quality. This gives you the performance power you need to increase settings and resolutions for an incredible visual experience. The Artificial Intelligence revolution has arrived in gaming.

Victory Measured in Thousandths of a Second
NVIDIA Reflex gives you the ultimate competitive edge. The lowest latency. The best responsiveness. With GeForce RTX 30 Series GPUs and NVIDIA® G-SYNC® gaming monitors. Discover targets faster, increase your responsiveness and improve your accuracy through a revolutionary set of technologies to measure and optimize system latency for competitive gaming.

Increase your Creativity
Take your creative projects to the next level with the GeForce RTX 30 Series GPUs. Enjoy acceleration through Artificial Intelligence in leading creative applications. All this with the support of the NVIDIA Studio platform of dedicated drivers and exclusive tools. And developed to deliver results in record time. Whether you're rendering complex 3D scenes, editing 8K video, or streaming with the best image and encoding quality, GeForce RTX GPUs give you the performance to perform at your best.

Streams Like No One
Take the spotlight with uninterrupted, fluid livestreams with incredible graphics. Next-gen hardware encoding and decoding come together to present all your best moments in exquisite detail. And the new NVIDIA Broadcast app takes your livestreams to the next level with advanced Artificial Intelligence capabilities to improve audio and video quality with effects like virtual background, webcam auto frame and microphone noise removal. GeForce RTX 30 Series GPUs deliver the performance and image quality you need to give your viewers the best you can, every time.

Directx 12 Ultimate
Developers can now add even more spectacular graphical effects to PC games running on Microsoft Windows. GeForce RTX graphics cards offer advanced DX12 features such as ray tracing and variable frequency shading, creating games with ultra-realistic visual effects and even faster frame rates.